As of 2025, the United States remains the undisputed powerhouse of Twitch, accounting for over 20% of the platform's total viewership. But why do American creators consistently sit at the top of the "Hours Watched" charts?
The answer lies in a perfect storm of cultural export, timezone advantages, and high-energy production. US-based streamers like Kai Cenat and CaseOh have pioneered "event-style" streaming — turning ordinary broadcasts into massive, unscripted reality shows. Furthermore, with the world’s largest English-speaking market and a digital economy that rewards high-engagement content, American streamers often have the financial backing to invest in professional-grade studios, further widening the gap between them and the global competition.
| Rank | Streamer | Hours Watched | Airtime | Content Style |
| 1 | KaiCenat | 134.43M | 1,257h | Just Chatting / Events |
| 2 | zackrawrr | 83.47M | 1,878h | Variety / MMOs |
| 3 | HasanAbi | 75.63M | 2,407h | Politics / News |
| 4 | Jynxzi | 70.30M | 2,512h | R6 Siege / Comedy |
| 5 | caseoh_ | 59.70M | 1,153h | Variety / Horror |
| 6 | Lacy | 45.80M | 2,671h | Variety Gaming |
| 7 | summit1g | 43.49M | 4,332h | FPS / Racing |
| 8 | jasontheween | 42.94M | 2,147h | Just Chatting / IRL |
| 9 | stableronaldo | 40.05M | 2,090h | Variety / Fortnite |
| 10 | plaqueboymax | 31.99M | 1,103h | Just Chatting / Gaming |
As we move toward 2026, the dominance of American streamers shows no signs of slowing down. With creators like Kai Cenat breaking all-time subscription records and variety streamers like CaseOh proving that personality is the ultimate growth engine, the "American style" of streaming — interactive, high-stakes, and unscripted — has become the global standard.
Whether you're a viewer tuning in for the late-night laughs or a creator looking to replicate their success, one thing is clear: the US market isn't just watching the game; it's defining how the game is played.
Want more streaming insights?
-
Follow our blog for monthly viewership deep-dives.
-
Check out our guide on the best gear to start your own professional stream.
-
Join the conversation: Who was your favorite streamer of 2025? Let us know in the comments!